Warka - new sponsor of Poland
Written by Luka Tristovic (Polish SOCA! LA)    Thursday, 26 August 2010 22:57    Bookmark and Share

WARSAW, Poland. Aug 26 (PS) — The Polish national team has signed on with a brand new sponsor on Wednesday - Warka.

Belonging to the Zywiec Group brewery, Warka has become the next official sponsor of the Bialo-czerwoni The four-year contract is effective from the next match with Ukraine, where Poles on September 4 will play in Lodz

"I am glad that another well-known brand has decided to cooperate with the Polish Football Association. Thanks to this financial stability it will be much easier for us to make changes, which we all expect us to do," said PZPN president Grzegorz Lato at the press conference at Legion Stadium in Warsaw.

"The face of Polish football is changing for the better. Just look at the new stadiums in Warsaw and Poznan, and those that arise in many other Polish cities. This is a a new quality, and an excellent condition for viewing sport events. We want Warka to be present with us for the most important moments of Polish football. And in two years, we have the Euro." said President of Zywiec Group, Xavier Belison.

"It is impossible not to notice the positive changes in Polish football," also added Maciej Mitoraj, vice president of marketing in the Zywiec Group.

According to the signed agreement Warka will sponsor the Bialo-czerwoni during the UEFA EURO 2012 and also during the 2014 FIFA World Cup qualifiers in Brazil. The document was signed by Sportfive, the exclusive representative of the Polish Football Association in the sponsorship and marketing rights.

Since then, the sponsor's logo will appear on the notice boards around the turf during matches at the stadiums and team training sessions. The Warka logo will be present at both A-team and U-21 matches. The brewery has in addition undertaken an agreement to sponsor the Puchar Polski, becoming an official sponsor.

Warka also has the right to use the logo of the Polish national team in its marketing strategy.

"I remember very well the cooperation with Lech Poznan and Warka. I am convinced that the same will now." said coach Franciszek Smuda. 

"The Consumer can be calm, beer prices will not change." added Mariusz Borowiak, Zywiec Group Vice President of Sales and Distribution.

The cooperation of the Group of Zywiec and the Polish Football Association will be easy, as both companies are in the same building at street Bitwy Warszawskiej in the capital.

Warka replaces Tyskie as the beer sponsor of the Polish national team, who previously sponsored Poland from 2005 to 2010.

 
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Comments  

 
+1 #1 Guest 2010-08-27 14:40
Everything is changing in Polish football new stadiums, new sponsorship, more money to spend, but the polish footballer change for the worse. They are not able to beat the weakest and poorest teams in Europa. The performance didn't count anymore. This is an aberration.
Quote
 

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